Lead Generation

We had a client a while back, a professional services firm near Sheikh Zayed Road, who was convinced his Google Ads account was broken. His cost per click looked fine, his click through rate was actually above average for his sector, and yet almost nobody was converting. When I pulled up his analytics, the pattern was obvious within a few minutes. People were arriving, spending two or three minutes on the site, sometimes even scrolling through the pricing page, and then just

A few months back I was on a call with a client who runs a mid-size manufacturing and trading company out of Jebel Ali. Solid business, been around for over a decade, does real volume with buyers across the GCC. He was frustrated, and I mean genuinely frustrated, because his new website had just launched after months of work with a design agency, and the leads were nowhere near what he expected. "People are visiting," he said, "I can see it in the analytics. They just don't d