Welcome to Contemporary Connect
Now one of the largest economies in the world, India is rapidly expanding and emerging as a unique potential market for luxury and premium brands. Luxury Goods and Services in India are still in nascent stages and have many opportunities for growth. The recent slowdown in Chinese Luxury Goods has also shifted the focus of luxury players to India. The government has also been taking steps to make the process of entering the Indian luxury sector easier and these steps are expected to help bring in more luxury brands to the country. The young demographics of the Indian population, strong economic growth and rising income levels are expected to help drive luxury goods.
The rich and the burgeoning ranks of upper middle class individuals in India are moving away from the ‘cookie-cutting’ image towards a more personalized and individualistic one. Consumers in India are looking for global names in the market, which keep them at par with international fashion and trends.
Contemporary Connect provides a platform for Luxury Brands to test their products and services in the Indian Market before committing themselves to larger financial investments. Ideally the firm could be termed as an Marketing and Placement Agency that helps build brand awareness in the market by custom-built strategies and collaborations. Testing the market beforehand helps eliminate risk, strategically analyse the competition and highlight the most feasible entry strategy. The main target segments can be identified and potential avenues can be discovered.